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Mother’s Day is celebrated as a day to appreciate our mother for being who she is. So wish your mother a Happy Mother’s Day and thank her for her unconditional and everlasting love.  Brands understand the importance of this bond and take it as an opportunity to connect with the customers on an emotional level. However, some may get derailed while making such attempts. Let’s just take a look at these ads. Warning: Do grab your tissues!    Dominos- #MaaNahiBhoolti (2018) Dominos released this ad campaign in July 2018 which grabbed the attention of a lot of people and left them teary-eyed. The ad grabbed 2.5 a million views and there is a reason. Okay, so did you watch the ad? Cried already? Now let’s watch the ad as a rational consumer and not as an emotional being.  So the first time I viewed this ad, I felt that it is a sad advertisement. It made me curse the guy for leaving his mom just like that. Bu...

Staying Indoors? Well, we need to. Companies all over the world are urging people to stay inside. Here are some of the most creative ads that have been launched in the last two months. 1) Pidilite- FEVICOL Here’s a brand whose ads would never disappoint you. And continuing the legacy, Fevicol came up with yet another amazing ad. “ Ab sabse mazboot door – Indoor ”.  The ad urges people to stay indoors for their safety.  2) 0hio Health Departments Ohio Health Department created awareness about  Social Distancing   quite creatively. The team took 8 hours to set up this shot and did so amazingly with iPhone 11. The video has gained over 14 million views as of now.  Imagine setting up so many mousetraps to spread the message. Do you remember the pain in the finger? OUCH! 3) PORTA Okay, this one is hilarious. Porta, a german furniture brand used the statistics from the historic pandemics related to the population ...