Posts

AD WARS: The War We See Everyday!!

Image
Brands have always used innovative marketing strategies to delight their customers. It has now become a part of our daily lives.  But Competitors can’t have them eat the entire cake right? It can start from a small sarcasm to huge ad wars with millions of investment just to get the attention of us- consumers. Accept it, you enjoy these fights. I’ve listed down some of the biggest and hilarious ad wars below.  1.  Pepsi vs Coca Cola The rivalry between the top coke brands is legendary and is often termed as The Cola Wars. Both brands have been fighting for the top position for a century now. This cut-throat competition has led to several feuds between these two. Talk about being on their toes.  The Coke Murder - an ad by Pepsi was in talks but not for long.  Coca Cola immediately came up with an ad asking Pepsi to come   O ne on One ! And the response was hilarious.  Another such ad of Pepsi came on Halloween where Pepsi can be see...
2 comments
Read more

Post Lockdown: Strategies of Brands

Image
What are you planning to do once lockdown eases? Work? Restaurants? or meeting your friends?  Businesses around the world are planning something else. They are prepared with a strategy to get up and about. Here’s a list of some of the companies who have come up with plans to start the ‘new normal’. 1. UBER   (Transportation Industry)  #SaferForEachOther  aims to ensure safety to both the driver and the customer as the services resume. These are some of the new workings of Uber- Online Mask Verification Flexible cancellation for unsafe rides Accountability for Drivers So from now on, Uber is planning to get the driver verified through a selfie with a face mask, without which he cannot go online. If either rider or driver is found without masks, Uber may ban the person violating the rule. The cancellation charges would be paid by Uber if either party is uncomfortable to take a ride. This would be applicable until June until further ...
3 comments
Read more

Popular Yet Misunderstood!

Image
Ready to be ‘Aatm Nirbhar’? I’m sure you are well versed with Vocal for Local. But do we know which brands are Local and which aren’t?  Don’t judge your favorite brands by their name! I’ll make sure you don’t. Here’s a list of some of the most popular yet misunderstood INDIAN brands. 1. East India Company Yup, you do need to recall the history. It’s the same company that took control of our country and all its resources. Sanjiv Mehta, an entrepreneur based in Mumbai now owns the company that once owned us. He bought the company in 2005 for about $15 million. He re-launched the company after it went absent for 135 years ! East India Company now runs a luxury food store. https://www.hindustantimes.com/business/east-india-company-now-has-an-indian-owner/story-c3ER7bV16u5jQoG0IU5umO.html   2. Peter England Peter England was initially a brand of Londonderry, Ireland. It was founded in 1889. After it entered the Indian market, Aditya Birla Group acqui...
13 comments
Read more